Matthew Weller Matthew Weller

Creating Magic at the TSA ITEC Conference: How Branded Magic Entertainment Enhanced Appello’s Trade Show Presence

In the competitive world of trade shows and conferences, standing out from the crowd is essential. When Appello approached me about enhancing their presence at the TSA ITEC Conference, they had a critical message to communicate: the digital switchover deadline of January 2027 is approaching faster than many realise. But how do you turn a technical topic into an engaging exhibition experience? The answer, it turns out, was magic!

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Matthew Weller Matthew Weller

Sparks, Luxury, and New Wheels

The excitement was palpable as Poole Audi transformed a standard vehicle handover into an unforgettable midnight celebration. As the clock struck 12:00 am, lucky customers experienced the thrill of being among the first to drive away in their brand-new 25-plate Audi models.

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Matthew Weller Matthew Weller

A Magical Celebration at Brympton House

There’s something truly enchanting about performing magic at Brympton House. The historic Somerset venue, with its beautiful stone façade and stunning grounds, provides the perfect backdrop for creating magical memories. This was certainly the case at Zoe and Steve’s wonderful wedding celebration.

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